In sales and marketing value takes the form of value added, value chain, value proposition or value engineering. When sales and marketing people talk value, they use words-words that lack precision and rarely use numbers.
The solution is an approach to sales and marketing that goes beyond articulating features and benefits but in fact calculates the full economic value a customer receives from a product or service; the seller is then able to price the product or service as a true reflection of that value.
- Data entry
- Customer segmentation and profiling
- Customer analysis
- Mail and email correspondence